AKU-2019-077

Desk Collective, Berlin

The Pivot to Video (Memorial)

2018

Newspaper front pages cast in resin, steel base

60 × 40 × 15 cm

Acquisition

Purchased, 2019

Curator’s Note

Between 2017 and 2018, over two dozen digital media companies reduced or eliminated their text journalism operations and redirected resources to video production, citing Facebook's internal metrics showing 1,500% year-on-year video growth. Those metrics were later found to have overstated average viewing time by as much as 900%. This work casts the front pages of eleven publications that closed during this period in transparent resin blocks, each with the masthead visible.